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How to Tell Your Dealership Story Through Testimonials

Gale Haruta / Director of Creative Services | October 24, 2013
A customer testimonial should not be a boring statement of fact about your people, products or services. It should tell a story. Testimonial stories are fun to read and informative. The customer is the main character, not you. And the place where the story takes place is his workplace, not yours.
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How to Tell Your Dealership Story Through Testimonials

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