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2 Cold Calling Mistakes That Are Undermining Your Efforts

John Burleson | September 11, 2015
Cold calling may not be the most fun part of your job, but it’s still a necessity. Sure, it’s a great way to prospect and start a conversation. But it also leads to some potentially awkward phone conversations, which could spoil future business.
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How Can Marketers Be More Data-Driven? (1)

How Can Marketers Be More Data-Driven?

John Burleson | September 3, 2015
More and more, we hear about how big data is transforming the world of marketing and advertising. But, surprisingly, many marketers are still struggling to make sense of data due to the volume and speed at which it is produced.
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How Can Marketers Be More Data-Driven?

3 Common Demo Mistakes That Will Ruin a Sale

John Burleson | August 26, 2015
Product demonstrations are far from easy to perfect. Scripts are written, people have questions, reps try to “wing it” or improvise, and the entire format goes out the window in a free-for-all. And then you lose a big sale.
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3 Common Demo Mistakes That Will Ruin a Sale

3 Ways to Sell More Construction Equipment

John Burleson | February 12, 2015
Finding a way to ramp up your sales is a task that most sales managers, directors, and executives talk about a lot. It’s actually a holy grail of sorts for every business that utilizes a dedicated sales force.
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3 Ways to Sell More Construction Equipment

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