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Insight for Industrial and Capital Equipment Industries

Fleet Managers Rethink Outsourcing Maintenance and Repair

Andy Wilhelm / Sr. Product Manager | October 2, 2013
First the good news. Rod Sutton, editor of Construction Equipment magazine, revealed in his blog that 67% of Construction Equipment subscribers say they are outsourcing more maintenance and repair work.
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Fleet Managers Rethink Outsourcing Maintenance and Repair

How to Optimize CRM

Ross Conroy / Director of Digital Marketing | September 9, 2013
Every equipment dealer can optimize CRM systems for successful customers interactions: obtain, record and share customer information.
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How to Optimize CRM

Document Detectives

Rob Norris / VP Sales and Marketing | August 14, 2013
EDA sorts, sifts and distills millions of documents into a form that allows lenders, marketers, equipment makers and others to find out who is buying what and where and for how much. The human expertise inside our building is the EDA differentiator in the market place.
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Document Detectives

Parts and Service Promotion Drives Dealer Profit

Andy Wilhelm / Sr. Product Manager | August 5, 2013
The most recent AED Cost of Doing Business Survey reveals the highest gross margin area of the business is in service (54.6%) and parts (27.2%). Yet despite high profitability, most dealers spend far less money promoting these profit centers than they do promoting new machine sales.
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Parts and Service Promotion Drives Dealer Profit

Commercial Banks, Farm Credit compete with Dealer Financing on Equipment

Dan Salerno / Director of Sales | July 25, 2013
The manufacturers of farm equipment often play a dominant role in the financing of their own products. But they are not the only game in town when it comes to equipment financing.
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Commercial Banks, Farm Credit compete with Dealer Financing on Equipment

Low Ethanol Demand is Hurting Corn Prices

Dan Salerno / Director of Sales | July 16, 2013
Demand for ethanol is hitting a wall. Oil companies are resisting the use of the corn-made fuel in their gasoline, now more than ever.
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Low Ethanol Demand is Hurting Corn Prices

Social Media Intelligence Begins With Data

Ross Conroy / Director of Digital Marketing | June 25, 2013
Strategically scanning social networks can deepen your understanding of markets and buyer behavior.
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Social Media Intelligence Begins With Data

Warming Up the Cold Call with Data Insights

Dan Salerno / Director of Sales | June 12, 2013
Companies that know how to leverage data and cull insight from it are warming up the cold call. In fact, for them, the cold call no longer exists.
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Warming Up the Cold Call with Data Insights

Much Cleaner But More Expensive Engines The Result of Regulations

Dan Salerno / Director of Sales | May 30, 2013
Manufacturers of diesel-powered farm equipment for the U.S. market are nearing the final two hurdles of a 15-year-long process that has greatly reduced the amount of pollution these engines produce.
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Much Cleaner but more Expensive Engines the Result of Regulations

Successful Event Promotions Utilize Every Tool in the Box

Andy Wilhelm / Sr. Product Manager | May 21, 2013
Construction equipment dealers embrace events. By all accounts, open houses, rodeos, seminars, barbecues, and charitable events appear to be bigger than ever.
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Successful Event Promotions Utilize Every Tool in the Box

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