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Document Detectives

Rob Norris / VP Sales and Marketing | August 14, 2013
EDA sorts, sifts and distills millions of documents into a form that allows lenders, marketers, equipment makers and others to find out who is buying what and where and for how much. The human expertise inside our building is the EDA differentiator in the market place.
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Document Detectives

Making Sense of Big Data, Part II: Sourcing, Synthesizing - and Creating Success

Rob Norris / VP Sales and Marketing | March 18, 2013
We’ve introduced the grand paradox of Big Data: How do we use it to make things easier for our customer? On the one hand, they’re overwhelmed with messages, information, and then messages derived from information. On the other hand, they’ve become accustomed to more detail (read: more data) about nearly everything. How can we impress them without overwhelming them?
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Making Sense of Big Data - Part II

Making Sense of Big Data, Part One: Drinking from the Firehose

Rob Norris / VP Sales and Marketing | January 3, 2013
We all see the term Big Data in the business press and in big-picture presentations from respected colleagues. The term is used to describe how successful businesses are using vast, yet granular troves of information to make decisions, particularly in sales and marketing.
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Making Sense of Big Data, Part One: Drinking from the Firehose

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