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How to Tell Your Dealership Story Through Testimonials

Gale Haruta / Director of Creative Services | October 24, 2013
A customer testimonial should not be a boring statement of fact about your people, products or services. It should tell a story. Testimonial stories are fun to read and informative. The customer is the main character, not you. And the place where the story takes place is his workplace, not yours.
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How to Tell Your Dealership Story Through Testimonials

How to Grow Your Rental Business

Dan Salerno / Director of Sales | October 15, 2013
Construction equipment market analysts and industry surveys show a shift from contractor’s buying equipment to renting. Several reasons for the shift have been reported. A fluctuating U.S. and world economy as well as EPA emissions regulations top the list.
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How to Grow Your Rental Business

Fleet Managers Rethink Outsourcing Maintenance and Repair

Andy Wilhelm / Sr. Product Manager | October 2, 2013
First the good news. Rod Sutton, editor of Construction Equipment magazine, revealed in his blog that 67% of Construction Equipment subscribers say they are outsourcing more maintenance and repair work.
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Fleet Managers Rethink Outsourcing Maintenance and Repair

How to Optimize CRM

Ross Conroy / Director of Digital Marketing | September 9, 2013
Every equipment dealer can optimize CRM systems for successful customers interactions: obtain, record and share customer information.
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How to Optimize CRM

Parts and Service Promotion Drives Dealer Profit

Andy Wilhelm / Sr. Product Manager | August 5, 2013
The most recent AED Cost of Doing Business Survey reveals the highest gross margin area of the business is in service (54.6%) and parts (27.2%). Yet despite high profitability, most dealers spend far less money promoting these profit centers than they do promoting new machine sales.
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Parts and Service Promotion Drives Dealer Profit

Much Cleaner But More Expensive Engines The Result of Regulations

Dan Salerno / Director of Sales | May 30, 2013
Manufacturers of diesel-powered farm equipment for the U.S. market are nearing the final two hurdles of a 15-year-long process that has greatly reduced the amount of pollution these engines produce.
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Much Cleaner but more Expensive Engines the Result of Regulations

Successful Event Promotions Utilize Every Tool in the Box

Andy Wilhelm / Sr. Product Manager | May 21, 2013
Construction equipment dealers embrace events. By all accounts, open houses, rodeos, seminars, barbecues, and charitable events appear to be bigger than ever.
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Successful Event Promotions Utilize Every Tool in the Box

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