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Insight for Industrial and Capital Equipment Industries

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Document Detectives

Rob Norris / VP Sales and Marketing | August 14, 2013
EDA sorts, sifts and distills millions of documents into a form that allows lenders, marketers, equipment makers and others to find out who is buying what and where and for how much. The human expertise inside our building is the EDA differentiator in the market place.
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Document Detectives

Making Sense of Big Data, Part II: Sourcing, Synthesizing - and Creating Success

Rob Norris / VP Sales and Marketing | March 18, 2013
We’ve introduced the grand paradox of Big Data: How do we use it to make things easier for our customer? On the one hand, they’re overwhelmed with messages, information, and then messages derived from information. On the other hand, they’ve become accustomed to more detail (read: more data) about nearly everything. How can we impress them without overwhelming them?
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Making Sense of Big Data - Part II

Competitive Intelligence: What Every Equipment Dealer Needs to Know

Andy Wilhelm / Sr. Product Manager | February 7, 2013
Competitive intelligence helps equipment dealers determine the reality of their stance in the marketplace. Guesswork or biases are minimized when information about products, prospects, customers, markets and competitors is identified and shared. Such information supports strategic decisions and allows dealers to move ahead with confidence. Here’s what every equipment dealer needs to know.
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Competitive Intelligence

Providing a New Sales Rep with the Right Information and Technology Tools for Success

Andy Wilhelm / Sr. Product Manager | January 10, 2013
In construction equipment sales, unfortunately, personnel turnover is common. There are many reasons for it, but I would like to focus for a moment on how you as a sales or division manager can offer your new salesperson the information and technology that will give them the best possible chance for success.
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Providing a New Sales Rep with the Right Information and Technology Tools for Success

Evolving Expectations of Data and EDA Online

Bill Ault / President | December 14, 2012
The challenge is — and always has been — how to derive meaningful benefits from that data.
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Evolving Expectations of Data and EDA Online

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