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Insight for Industrial and Capital Equipment Industries

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How to Tell Your Dealership Story Through Testimonials

Gale Haruta / Director of Creative Services | October 24, 2013
A customer testimonial should not be a boring statement of fact about your people, products or services. It should tell a story. Testimonial stories are fun to read and informative. The customer is the main character, not you. And the place where the story takes place is his workplace, not yours.
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How to Tell Your Dealership Story Through Testimonials

How to Optimize CRM

Ross Conroy / Director of Digital Marketing | September 9, 2013
Every equipment dealer can optimize CRM systems for successful customers interactions: obtain, record and share customer information.
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How to Optimize CRM

Parts and Service Promotion Drives Dealer Profit

Andy Wilhelm / Sr. Product Manager | August 5, 2013
The most recent AED Cost of Doing Business Survey reveals the highest gross margin area of the business is in service (54.6%) and parts (27.2%). Yet despite high profitability, most dealers spend far less money promoting these profit centers than they do promoting new machine sales.
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Parts and Service Promotion Drives Dealer Profit

Social Media Intelligence Begins With Data

Ross Conroy / Director of Digital Marketing | June 25, 2013
Strategically scanning social networks can deepen your understanding of markets and buyer behavior.
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Social Media Intelligence Begins With Data

Successful Event Promotions Utilize Every Tool in the Box

Andy Wilhelm / Sr. Product Manager | May 21, 2013
Construction equipment dealers embrace events. By all accounts, open houses, rodeos, seminars, barbecues, and charitable events appear to be bigger than ever.
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Successful Event Promotions Utilize Every Tool in the Box

Separating Good Data Sources from Bad

Mauricio Jurin / Director of Sales | May 1, 2013
The right list is often cited as the key to direct marketing success. But can you tell good data sources from bad? Whether you are looking for new customers, measuring market share or mining competitive intelligence, it all starts with the source.
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Separating Good Data Sources from Bad

Marketing without a Marketing Staff

Andy Wilhelm / Sr. Product Manager | April 23, 2013
Marketing in many construction equipment dealerships languished as a result of the recent recession. Now that the market is coming back, sales managers, business owners and other staff are trying to pick up the pieces. How can you get marketing going again without a marketing staff?
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Marketing without a Marketing Staff

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