EDA Blog
Marketing Blog

EDA Blog

Insight for Industrial and Capital Equipment Industries

  • Previous
  • | 1 |
  • Next

Parts and Service Promotion Drives Dealer Profit

Andy Wilhelm / Sr. Product Manager | August 5, 2013
The most recent AED Cost of Doing Business Survey reveals the highest gross margin area of the business is in service (54.6%) and parts (27.2%). Yet despite high profitability, most dealers spend far less money promoting these profit centers than they do promoting new machine sales.
Read More >>
Parts and Service Promotion Drives Dealer Profit

Increase Your Parts & Service Potential with Proactive, Data-Driven Marketing

Andy Wilhelm / Sr. Product Manager | March 6, 2013
Parts and service are typically among the most profitable departments in a dealership. However, when it comes to sales and marketing, they are often treated like the neglected stepchildren of new machine sales. With little marketing to support parts and service, many customers are unaware of the service and support dealers offer. Factory trained technicians as well as reliable new and refurbished parts, are usually the strong points of a dealer.
Read More >>
Increase Your Parts & Service Potential with Proactive, Data-Driven Marketing

  • Previous
  • | 1 |
  • Next

Archive