An EDA Case Study

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AGCO Reaps 33,000% Return on Investment in New Product Launch

» AGCO TARGETED SPECIFIC OWNERS of new and used equipment models who would be likely to buy a new AGCO combine harvester, using EDA market intelligence.

» A HIGHLY TARGETED DIRECT MARKETING CAMPAIGN brought customers into dealerships to preview the new model and to make purchase decisions.

» 85% OF THE INITIAL BUYERS of the new equipment model were targets from the EDA market intelligence.

» TOTAL PROFIT from a $30K investment exceeded $10M. That's a 33,000% ROI.