White Papers

Insight For Your Industry

  • Connecting Dealer Marketing With End-User Communication Preferences

    Contractors share their dealer communication preferences.

    Technology has changed the way construction equipment dealers market and communicate. Are their methods on target with what end-users prefer? The AED|EDA Dealer Marketing Report examines...
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  • 2014 Benchmarks and Trends in the Construction Industry

    Construction equipment dealers share their most effective marketing tactics.

    Dealers understand that marketing has been forever changed by the Internet. They wonder how much of their budget to shift from traditional methods to digital marketing.
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  • Dealer Marketing 360 Getting Started with eMarketing:

    Dealer Marketing 360: 6 of 6

    In this final installment of the Dealer Marketing 360 series, we’ll try to help you define and navigate the eMarketing options that are available.
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  • Uncovering Opportunities and Getting Off the Cow Path

    Dealer Marketing 360: 5 of 6

    This fifth white paper, in the EDA Dealer Marketing 360 series, we take the logical next step of exploring current sales approaches through that enhanced lens of market intelligence.
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  • Market Analysis

    Dealer Marketing 360: 4 of 6

    This fourth white paper, in the EDA Dealer Marketing 360 series, looks at how to analyze and understand your market in order to be positioned competitively.
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  • A Practical Overview of CRM Systems

    Dealer Marketing 360: 3 of 6

    This third white paper in the Dealer Marketing 360 series, focuses on the fundamentals of Customer Relationship Manager (CRM) systems for dealers. See how you can benefit from a CRM.
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  • Achieving Efficiency and ROI with Direct Marketing

    Dealer Marketing 360: 2 of 6

    This second white paper in the Dealer Marketing 360 series, focuses on direct marketing for dealers. See how you be more efficient while increasing ROI.
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  • Marketing 101: An Overview

    Dealer Marketing 360: 1 of 6

    This first white paper in the Dealer Marketing 360 series is an overview of marketing tactics, specifically for dealers.
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RESOURCES
  • Testimonial

    There's opportunity within the EDA data. Many in B2B do not have experience in direct marketing, so it can be difficult to know how to effectively apply the data. Success in DM is driven by the quality of your list, strength of your offer and presentation of creative - in that order. EDA allows you to build a list meeting very specific criteria. If you invest in a strategy to leverage this information and have the discipline to follow through, there is no question that it will pay off.

    Scott LoSasso, President LoSasso Integrated Marketing

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  • Case Study

    Achieving Efficiency and ROI with Direct Marketing

    This second white paper in the Dealer Marketing 360 series, focuses on direct marketing for dealers. See how you be more efficient while increasing ROI.

    Read the white paper > >
  • Blog

    Making Sense of Big Data, Part One: Drinking from the Firehose

    We all see the term Big Data in the business press and in big-picture presentations from respected colleagues. The term is used to describe how successful businesses are using vast, yet granular troves of information to make decisions, particularly in sales and marketing.

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