An EDA Research Paper

PDF Download

< Back to Resources

2014 End-User Communication Preferences

Connecting Dealer Marketing With End-User Communication Preferences. 

Technology has changed the way construction equipment dealers market and communicate. Are their methods on target with what end-users prefer? The AED|EDA Dealer Marketing Report examines how end-users get information from their existing construction equipment dealers and the way they prefer to receive information. 

The study also examines how effective dealers are in informing customers about new technology, safety, maintenance and legislation. In a competitive market place, knowledge and information differentiates dealers. Opportunities exist for dealers who satisfy end-user needs.